Having a marketing video to represent your company in two minutes or less is becoming more and more critical with the ever more attention deficit internet user. The potential customer that strenuously reads through all of the text on your website, is not the majority. It’s important to have enough text, but mostly just to let search engines know what your website is about so they can rank you. Videos are the best option for increasing the website conversion rate. Most businesses get so caught up in getting to the top of Google that they lose focus on the point of getting to the top: to get calls, and to make more money.
Good marketing videos explains what valuable services your business offers, and what problems you solve for the customer. A good marketing video is compelling, informative, easy to watch, and easy to understand. Just because a product or service is complicated, doesn’t mean you can’t explain what it is in an easily understandable way. A combination of animation and camera work is a great approach. An interview with the CEO and interspersed animation to accentuate his/her points. Customization should be the foundation of any marketing video. The business world is so diverse, that a flexible approach is really the only option. Marketing videos aren’t something you can pick up at your local Wal-mart. Whoever produces your marketing video should take time to learn about your business and really understand your customer.
Seer Studios is based out of Fort Lauderdale, Florida, and our focus is on local small businesses. Face to face interaction makes for a much more effective working experience. We have clients all over the country, and we’re sure to spend time over the phone to be sure their experience is as fluid as possible.